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4-21-07 EA
Electronic Arts (NASDAQ: ERTS) today announced that Pogo.com(TM) is expanding
its UK offering and launching its German-language service in Europe. Casual game
enthusiasts in these regions can now log on to http://www.pogo.co.uk and http://www.pogo.de
respectively and enjoy free access to a vast variety of popular single and
multiplayer online games ranging from puzzle, word, casino, classic card and
board games. In addition, members of the rapidly growing UK Pogo community are
now able to participate in fun reward scenarios and win prizes as they play. EA
is set to launch the French language version of Pogo.com in the coming months.
Vice President and General Manager of Pogo, Karen Schulman commented, "We are
ecstatic to bring the Pogo experience and community to Europe. Whether you speak
French, German or English, enjoying and relaxing with games is something that we
universally share. Pogo players have created an incredibly tight knit community.
We are excited to see Pogo grow past the borders of North America."
"We are thrilled to bring the Pogo offering to Europe," said Jeff Zie, Director
of Pogo Europe, EA. "With 30-45%(1) of the online population in the UK and
Germany playing casual games, Pogo's tremendous suite of offerings gives
experienced players and new-comers a fresh destination to experience fun,
accessible games and socialize with the Pogo online community."
Pogo.com, the stickiest online destination for casual gaming in the US(2) draws
more than 11M unique visitors per month who play on average 53 minutes per day.
Monthly unique visitors from UK have grown to 3.2 million with the launch of the
local site. UK visitors spend an average of 11 minutes(2) a day playing and
contributing to the vibrant community. In both locations the majority of players
are female and over 35 years of age. All enjoy easily accessible and fun
gameplay and being part of the community of online Pogo players.
Members of the Pogo UK community can now also enter the Daily Prize Draw(3) for
their chance to win an MP3 player and vouchers, or even scoop up fun prizes in
one of the in-game Jackpot spinners available in designated games.
Casual games fans across Europe can already enjoy the portable version of easy
pick up and play Pogo.com fun with Pogo(TM) Island, which is available now
exclusively for the Nintendo DS(TM) system and features five of the most popular
online puzzle games -- Word Whomp(TM), Poppit!(TM), Phlinx, Tri-Peaks Solitaire
and Squelchies.
Players in the UK and German-speaking countries including Germany, Austria and
Switzerland can now log on to experience some of the most loved free online
games via their local sites at http://www.pogo.co.uk and http://www.pogo.de.
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