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05-06-2007 Sony
Qtrax Announces Agreement With SONY BMG MUSIC ENTERTAINMENT To Provide Qtrax,
The First Legal Ad-Supported P2P Music Network, With Access To SONY BMG MUSIC
ENTERTAINMENT's Catalog Of Recordings
NEW YORK --(Business Wire)-- Apr. 23, 2007 Qtrax today announced that it has
reached an agreement with SONY BMG MUSIC ENTERTAINMENT through which the music
company will provide access to its music catalog to Qtrax, which is owned by
Brilliant Technologies Corporation (OTCBB: BLLN), and is the first legal
ad-supported peer 2 peer music network.
Through this agreement, users of Qtrax will be able to access songs from the
SONY BMG MUSIC ENTERTAINMENT catalog of recordings for a predefined number of
times. Each time a consumer plays a track, the Qtrax player will also offer fans
click-to-buy purchase options.
"We are pleased to announce that we have completed this agreement with Qtrax,
and look forward to working with them as part of our ongoing campaign to build
new opportunities for our artists within the digital marketplace," commented
Thomas Hesse, President, Global Digital Business & U.S. Sales, SONY BMG MUSIC
ENTERTAINMENT.
Allan Klepfisz, President and CEO of Brilliant Technologies, said, "We are
extremely pleased to have Sony BMG on board. Qtrax has received support and
indeed enthusiasm among stakeholders in all sectors of the music industry. The
basis for the enthusiasm differs from organization to organization and therein
lies, I believe, the potential of Qtrax. Some see it as trailblazing the
ad-supported model and allowing the possibility that in future music downloading
will be paid for, in part or in whole, by advertisers. Others see it as an
effective means of encouraging consumers to sample and subsequently purchase
music. Still others see it as the ultimate tool against piracy."
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